Financial Services
Jordan Hill
Every founder has an “oh crap” moment. For this startup serving long-term care facilities across North America, that moment came when finance stopped being just inefficient and started becoming a real risk to the business.
The product was strong. The team was growing. Customers were happy. But behind the scenes, finance was falling apart.
If you think your finance function is messy, compare it to this:
When we first looked under the hood, it wasn’t just a matter of inefficiency. It was existential risk. A founder juggling product and sales can’t also hold together a finance system that fragile.
At this stage, strategy decks and theoretical slides were useless. This founder didn’t need another vision. He needed operators who could rebuild finance from scratch. Fast!
That’s where Growth Partners stepped in.
We turned a broken back office into a finance function ready for growth:
The turnaround was immediate.
The shift wasn’t about “adding” finance. It was about removing a bottleneck. When finance stopped dragging on the business, it gave the founder space to focus on scaling.
Too often, founders think they can put off finance until later. They’ll get to it after product, after customers, after fundraising. But as this case shows, the longer you wait, the messier it gets and the harder it is to untangle.
Broken finance doesn’t just slow you down. It can threaten the survival of the business.
The founders who move early to professionalize finance don’t just avoid risks. They gain clarity, credibility, and confidence. Those are the things that actually make growth possible.
This founder didn’t just get time back. He got clarity. For the first time, he could make decisions based on numbers he trusted. When you can see your margins, burn, and runway in real time, every choice gets sharper. That’s what good finance gives founders. Not theory or busywork, but confidence.
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