Financial Services
Jordan Hill
It's 11p.m. on a Sunday, and you're reconciling expenses that should have been closed two weeks ago.
Your bookkeeper sent over the monthly reports on Friday. You opened them, saw numbers that didn't match what you remembered, and now you're three hours deep trying to figure out where a $6,000 transaction went.
This wasn't supposed to be your job.
Founders love a good deal. Especially in the early days, when anything that keeps burn low feels like a win. So when someone says they can “handle your books” for $500 a month, it sounds like responsible spending.
You get compliance. Someone who calls themselves a bookkeeper. And you get to check finance off the list.
At least, that's how it feels in the beginning.
A cheap bookkeeper can balance a few numbers, but they rarely understand the story behind them. As the business grows, that gap grows wider.
It happens in three places almost every time:
And when those problems hit, the founder ends up doing the cleanup. Late nights. Weekend sessions. Endless context sharing.
The very work you thought you were saving money on becomes the work you now have to redo.
I see this pattern constantly. A founder proudly says they “keep finance lean,” then casually mentions spending five hours a week fixing errors, searching for missing entries, or rewriting reports for the board.
They say it like it's normal. Like it's just part of the job.
But here's the math they're not doing:
Five hours per week turns into 250 hours a year. That's over 33 working days spent not building, selling, or leading.
And they're not alone. 64% of Series A founders say they're spending too much time on administrative work.
When you apply the actual value of a founder's time, that's $25,000 to $50,000 of lost productivity. And that's before you factor in the cost of delayed decisions, missed opportunities, and slowed momentum.
Cheap finance doesn't save money. It trades money for distraction. It trades money for slower execution. It trades money for a second job you never wanted.
Most founders don't realize how expensive bad data becomes until they start preparing for a raise, audit, or strategic decision.
That's when the cracks show up.
Numbers don't tie out. Cash flow doesn't match reality. And burn looks different depending on which report you open.
You're a week out from your Series A data room deadline, and you're realizing your books aren't investor-ready. The panic isn't just about the numbers. It's about what those numbers say about how you've been running things.
A $500 bookkeeper can't support a meaningful fundraising process, produce reliable metrics, or give you forward visibility.
This creates a shaky finance foundation that doesn't wreck you all at once, but it slows you down at the very moments when speed matters most.
When the numbers are clean, current, and trustworthy, everything moves faster. Decisions become quicker. Investor conversations become clearer. Board meetings become calmer. The entire business runs with more confidence and less friction.
Strong finance pays for itself in saved time, better decisions, and fewer fires to fight. That's why the best startups consistently invest 2% to 2.5% of expenses into their finance function. It's the range that keeps the model healthy and the business moving.
You might think you're saving thousands a month by choosing the cheapest option. But if it costs you even one lost deal, one delayed raise, or one sleepless week, those savings evaporate.
Cheap finance always sends you a bill. It just arrives later – and always at the worst possible moment. So the next time the thought “I should only spend this much on finance” crosses your mind, pause.
Low spend doesn't mean low cost. It often means the cost has shifted somewhere you aren't looking.
If your finance partner frees your time, strengthens your decisions, and gives you visibility, that's money well spent. If they do the opposite, you're not paying less. You're paying in a different currency. And that currency is your focus.
325 Front St W 4th Floor,
Toronto, ON M5V 3S9
CONTACT US
Get The Latest Insights: Sign Up To The Runway Rundown Newsletter